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Trusted by 300+ partners
Contractor Marketing 🚀
Contractor Marketing Agency for Home Improvement Companies
We run the ads, the follow-up and the booking for renovation and home improvement contractors, and we judge ourselves on signed jobs, not clicks.
Trusted by 300+ partners
5.0
(35)
Short answer
A contractor marketing agency finds homeowners who need your service, turns them into leads, and helps you book and close estimates. Growth Partner does this for home improvement contractors with Meta ads, Google ads and a CRM that follows up for you. Our partners have generated $50M+ in revenue, and every result below comes from a published case study you can read in full.
Proof First: What Our Accounts Reported
Before you read about our process, here is what it produced. These numbers come straight from our published case studies. One honest note: our published case studies are insulation contractors, plus one duct and carpet cleaning company. We work with other trades too, but we don't publish numbers we can't show you.
Account | Trade | Period | Leads | Cost per lead | Booked estimates | Result reported |
|---|---|---|---|---|---|---|
Insulation | 3 months | 100+ | $34.49 (estimated) | 38 | $45,000+ revenue, 13x return on ad spend, about $200,000 pipeline | |
Insulation | 2 months | 170 | $29.57 | 56 | 8 signed jobs, $22,350 revenue, 4.45x return on ad spend | |
Insulation | 2.5 months | 84 | $36 | 29 | $8,738.75 revenue, $110,000+ pipeline | |
Duct and carpet cleaning | Campaign total | 777 | $27.63 | 256 | 136 closed, $157.85 cost per acquisition |
🚀 Why Us?
Why Contractors Choose Growth Partner
Built Around Your Trade's Buying Moment
A homeowner shopping for a new roof thinks differently from one pricing an epoxy garage floor. We write offers and ads for the moment your customer is in: a leak, a high energy bill, a move, a room that finally needs fixing.
Numbers You Can Check
Across our published insulation case studies, leads cost between $21.18 and $52.49 and 31% to 54% of leads booked an estimate. Every figure links to the full case study. No averages we can't show.
Ads, CRM and Booking in One Place
Meta, Google and a GoHighLevel CRM run as one system. Every lead gets a text within minutes, a reminder before the visit and follow-up after the estimate, so fewer jobs slip through the cracks.
You Own Everything
Your ad accounts, your landing pages, your contact list and your data stay in your name. If we ever part ways, you keep your history and your leads.
Trusted by 300+ partners
📍 How It Works
Our Contractor Marketing Process
From the first ad to the signed contract, every step has an owner.
Offer and Creative for Your Trade
Our strategists and designers build the offer first: a free inspection, an in-home color consult, a same-week quote. Then we shoot or design ads that show your crews, your work and your area.
Meta, Google and Local Search
Meta ads reach homeowners before they start searching. Google Search and Local Services Ads catch the ones already looking. We pick the mix by trade, market and budget instead of running every channel at once.
Follow-Up That Runs Without You
Leads go straight into your CRM. Automated texts, emails and an AI assistant answer questions and book the estimate on your calendar while you are on a job site.
Tracking to the Signed Job
We track each step: lead, booked estimate, estimate given, signed job, revenue. Ads and offers get adjusted around what actually closes, not around cheap clicks.
1
Plan
We look at your service area, your average job, your crew capacity and the competition, then set a target cost per booked estimate.
2
Launch and test
Campaigns go live with two or three offers and several ad versions. In the first weeks we cut what doesn't book and keep what does.
3
Scale and report
When cost per booked estimate holds, we raise the budget up to what your crews can install, and you get a monthly report on leads, estimates, jobs and pipeline.
Our Target Market
Who Benefits from Our Contractor Marketing?
Residential home improvement companies with 5 to 50 employees that sell jobs through in-home estimates and want a steady flow of them.
Owner-operators ready to add a second or third crew
Established companies with crews waiting on work between seasons
Contractors tired of paying for shared leads
Multi-location home improvement companies
Teams adding a new service, like 1 Clean Air adding insulation
Trusted by 300+ partners
Where We Usually Start, by Trade
Trade | What usually gets homeowners to reach out | Channels we usually start with |
|---|---|---|
Insulation | High energy bills, cold rooms, attic inspections | Meta ads, then Google Search (insulation page) |
Painting | Selling a home, refreshing interiors, exterior season | Meta ads with before and after photos (painting page) |
Flooring | Remodels, moving in, damaged floors | Meta ads and Google Search (flooring page) |
Epoxy and garage floors | Garage makeovers, durable finishes | Meta ads with video of finished floors (epoxy page) |
HVAC | Breakdowns, aging systems, comfort complaints | Google Search and Local Services Ads, Meta for replacements |
Roofing | Leaks, storm damage, old roofs | Google Search and Local Services Ads, Meta for inspections |
This table describes how we plan campaigns. It is not a promise of results by trade: the only results we publish are in the case studies above.
📈 Proven Results
Read Each Case Study in Full
One System From First Ad to Signed Job
Most contractors don't have a lead problem, they have a gap problem. A lead comes in at 7 p.m., nobody calls back until the next afternoon, and the homeowner has already booked someone else. Our 360 Growth System closes those gaps: Meta and Google ads bring the leads, GoHighLevel answers and books them, appointment setters and AI handle follow-up, and email and SMS keep past estimates warm until they are ready to sign.
FAQ
What does a contractor marketing agency do?
It brings in homeowners who need your service and helps turn them into signed jobs. At Growth Partner that means building your offer, running Meta and Google ads, setting up the CRM that answers and books leads, and reporting on estimates and revenue, not just clicks.
How much does a contractor marketing agency cost?
Public 2026 data puts most home service agency retainers between $2,500 and $10,000 a month, with ad spend on top (Hook Agency, 2026). Your budget depends on your revenue and how fast you want to grow. See our breakdown of contractor marketing costs or run your numbers with the marketing ROI calculator.
Do you only work with insulation contractors?
No. We work with home improvement and home service contractors, including painting, flooring, epoxy, HVAC and roofing. Our published case studies are insulation companies plus one duct and carpet cleaning company, and we say so openly rather than invent results for other trades.
Is it better to buy leads from Angi or HomeAdvisor or to run my own ads?
Lead marketplaces often send the same lead to several contractors, so you compete on speed and price (Housecall Pro, 2026). Your own ads produce leads that only you receive, and you keep the contact list. Many contractors use both while their own system gets going.
How fast will I see leads?
Paid ads usually start bringing leads within days of launch. Signed jobs take longer because estimates need time to close. In our case studies, accounts reported signed revenue within 2 weeks to 3 months, with more pipeline still open.
Do I need a new website?
Not always. Most campaigns send homeowners to a dedicated landing page with one offer and a short form, which often books better than a general website. We review your site during the strategy call and only suggest web design and funnels work if it helps your numbers.
Sources
- Growth Partner case studies (leads, cost per lead, booked estimates, revenue, return on ad spend as reported by each account): growthpartner.ca
- Hook Agency, "Digital Marketing Costs for Home Service Businesses in 2026" (retainers $2,500 to $10,000 a month). hookagency.com
- Housecall Pro, Cedric Jackson, "What is Angi? How it works, costs, and ROI explained", updated August 18, 2026 (Angi often sends the same lead to multiple pros). housecallpro.com
Struggling to grow your business?
Stop Missing Opportunities: Unlock the Power of Our 360 Growth System
Our partners experience exceptional ROI by implementing our comprehensive 360 growth system. This system harnesses advertising platforms such as Meta and Google, combined with cutting-edge software, technology, and strategies like GoHighLevel, Appointment Setters, Automations, AI, Email & SMS, and more. By integrating these tools into a seamless strategy, we ensure every part of your funnel is optimized to drive maximum growth for your business.
