Insulation Marketing 🚀
We run the ads, the CRM and the follow-up for insulation contractors, and we publish the numbers: leads, cost per lead, booked estimates and revenue.
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Trusted by 300+ partners
Growth Partner is a marketing agency for insulation and home-service contractors: 300+ partners and $50M+ in revenue generated for them. We run Meta and Google ads, route every lead into a GoHighLevel CRM, and follow up fast so leads turn into booked estimates. Our published insulation accounts paid about $30 to $37 per lead in most cases, and roughly one in three leads booked an estimate.
Every case study we have published for insulation accounts:
Account | Period | Leads | Cost per lead | Booked estimates | Signed jobs | Revenue | Return on ad spend |
|---|---|---|---|---|---|---|---|
Metro Insulation (Surrey, BC) | 2 months | 170 | $29.57 | 56 (32.94%) | 8 | $22,350 | 4.45x |
3 months | 100+ | $34.49 (estimated) | 38 | 4 | $45,000+ | 13x | |
2 months | 50 | $37 | 27 | 2 | $8,300 | 4.46x | |
Midwest Insulation (new to insulation) | 1 month | 13 | $35.09 | n/a | 1 | $7,000 | 15.34x |
Ozark Insulation Pros (new business) | First weeks | 48 | $36.06 | 19 (39.58%) | Still closing | $45,050+ estimated pipeline | Not yet |
These are the numbers each account reported in its case study. Results vary by market, offer and how fast your team follows up. Not every account is a 13x story: Qute Insulation reported 3.02x in its first 2.5 months, with about $110,000 of estimated pipeline still open (case study).
Why Insulation Contractors Choose Growth Partner
Built Around Insulation Buyers
Ads that show the problem homeowners already feel: cold rooms, hot upstairs bedrooms, high bills. Offers built for attic, crawl space, spray foam and blown-in jobs in your service area.
Lead Quality You Can Check
Our published insulation accounts paid $21 to $52 per lead, most between $30 and $37, and booked 31% to 54% of leads as estimates. Every number links to a case study.
Ads, CRM and Follow-Up in One System
Meta and Google ads feed a GoHighLevel CRM that texts each lead in minutes, books the estimate and follows up on the quote. Leads land on your calendar, not in an inbox.
Guarantee in Writing
Your agreement sets a number of qualified appointments within an agreed timeframe. If we miss it, you get a 100% refund.
Trusted by 300+ partners
Piece | What we do | Why it matters for insulation |
|---|---|---|
Meta ads (Facebook, Instagram) | Creative, offers, targeting by town and zip code, weekly testing | Most homeowners do not search for insulation until they feel the problem; Meta reaches them first. All of our published insulation results come from Meta campaigns |
Google ads | Search campaigns for "attic insulation near me" type searches, plus Google Local Services Ads where it makes sense | Catches homeowners who are ready to call today |
Landing pages | A short form with qualifying questions (homeowner, area of the house, zip code) | Fewer wasted drives to renters or out-of-area addresses |
GoHighLevel CRM | One pipeline for every lead, call, text and estimate (CRM and automation) | No lead sits unanswered while you are on a job site |
Fast follow-up | Automatic text in the first minute, call attempts, reminders, quote follow-up on day 2, 5 and 10 | Booking rate depends on speed: research on 1.25 million leads found contact within an hour made a real conversation nearly 7 times more likely (Harvard Business Review) |
Reporting | Leads, booked estimates, signed jobs, revenue and pipeline, from the CRM, not only the ad platform | You judge us on jobs, not clicks |
You keep ownership of your ad accounts, pages and data.
Our Insulation Marketing Process
From the first ad to the signed job, every step is tracked.
Strategy and Creative for Your Market
Our strategists, designers and media buyers build offers for the jobs you want more of: attic top-ups, spray foam retrofits, crawl space encapsulation or insulation removal.
Meta, Google and GoHighLevel
We run your Meta and Google ads and send every lead into a GoHighLevel CRM set up for booking estimates, following up on quotes and tracking your closing rate.
Automation and AI for Booking
Automatic texts, call reminders and AI-assisted qualification reach each lead in minutes and book estimates on your calendar while your crews are working.
Optimization Based on Signed Jobs
We track ad click, lead, booked estimate, signed job and revenue, then keep the offers and audiences that bring jobs, not only cheap leads.
Residential insulation companies with crews ready for more work, and new companies that need a lead system from day one. Ozark Insulation Pros and Midwest Insulation started with no customer base; Metro Insulation was an established family business.
Trusted by 300+ partners
Real Results, Not Just Clicks
Stop Missing Opportunities: Unlock the Power of Our 360 Growth System
Our partners experience exceptional ROI by implementing our comprehensive 360 growth system. This system harnesses advertising platforms such as Meta and Google, combined with cutting-edge software, technology, and strategies like GoHighLevel, Appointment Setters, Automations, AI, Email & SMS, and more. By integrating these tools into a seamless strategy, we ensure every part of your funnel is optimized to drive maximum growth for your business.
It brings in homeowners who need insulation and helps turn them into booked estimates. At Growth Partner that means running Meta and Google ads, building the landing pages, setting up a GoHighLevel CRM and automating follow-up. Some agencies focus on SEO and websites instead; ask what channels and what results each one can show.
It depends on the channels and your market, and ad spend is paid separately to Meta or Google. Our published insulation accounts spent about $450 to $2,500 a month on ads to start. See what insulation marketing costs for public agency fee ranges and budgets by revenue.
Leads usually start within days of launching ads. Signed jobs take longer because insulation estimates often close weeks after the visit. Our published accounts reported signed revenue within 1 to 2.5 months.
Yes. Ozark Insulation Pros was a startup with no customer base and booked 19 appointments in its first few weeks. Midwest Insulation, new to insulation, signed a $7,000 job in its first month.
Our policy, as stated in our case studies, is area exclusivity: we do not work with competing businesses in the same niche and area. Ask us to confirm your territory on the call.
You should, with any agency. Ask every agency this before you sign. Not sure how we compare? Read our honest guide to the best insulation marketing agencies.
Ask four things: published insulation results (leads, cost per lead, booked estimates and revenue, not only clicks), who owns the ad accounts and data, whether they run the CRM and follow-up or only the ads, and whether they work with your competitors in the same area. Our guide to the best insulation marketing agencies compares the main options.
Yes. Your agreement sets a number of qualified appointments within an agreed timeframe. If we miss it, you get a 100% refund. The exact terms are written in your agreement.
We have offices in the Bronx, New York (601 E 167th St, 2C) and in Laval, Quebec (3480 boul. Saint-Elzéar Ouest), and we work with insulation contractors across the United States and Canada, in English and French. Call +1 514-700-2310 or book a call.
Ready to Book More Insulation Estimates?
Tell us your service area, your crews and your average job. We'll show you what similar insulation accounts paid per lead and per booked estimate, and what it would take in your market.
Trusted by 300+ partners
