How Masterseal Insulation Has Generated 489 Leads in 25 Months With Meta Ads
X
ROAS
$
49.66
Cost per Lead
489
Leads Generated
Appointments Booked
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The Situation
Masterseal Insulation, owned by Wayne Varcoe, serves homeowners in Ontario, Canada. We first worked with Wayne in October 2024 and published the results of his first two months in a first case study. This one looks at what happened next: over two years, has the lead flow held up?
What We Did
- Always-on lead campaigns:
Facebook and Instagram lead form campaigns running every month, with no long pauses. - Monthly adjustments:
New ads, offers and audiences tested as the seasons change, keeping the budget close to the same level each month. - Lead tracking:
Every lead logged in a shared tracking sheet, so the contractor can see each contact and follow up.
Results (October 4, 2024 to October 24, 2026)
- Partnership: 25 months in a row, still running today
- Ad spend: CA$24,284.82
- Leads generated: 489
- Average cost per lead: CA$49.66
- Consistency: at least 13 leads every month since January 2025
Year by Year
- 2024 (October to December): 42 leads, CA$2,422.07 in ad spend, CA$57.67 per lead
- 2025: 215 leads, CA$12,208.03 in ad spend, CA$56.78 per lead
- 2026 (to October 24): 232 leads, CA$9,654.72 in ad spend, CA$41.62 per lead
The cost per lead has come down as the campaigns matured: CA$59.64 over the first six months (89 leads), and CA$35.12 from July to September 2026 (86 leads), for about the same monthly budget.
Booked Estimates
Over the first ten months (October 2024 to July 2025), when every lead's status was recorded, 93 of 164 tracked leads booked an estimate (56.7%). Booking and sales outcomes after July 2025 were not consistently recorded, so this case study does not report them.
Impact
For an insulation contractor, the hardest part of advertising is not one good month. It is keeping new prospects coming in through every season. After 25 months, Masterseal Insulation still gets new leads every month, and each lead now costs less than it did at the start.
Source: Meta Ads Manager (ad spend and leads) and the Growth Partner lead tracking sheet (booked estimates). Amounts in Canadian dollars.
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Frequently Asked Questions
Growth Partner offers a specific guarantee that ensures you receive a number of qualified appointments within the timeframe of the agreed agreement. If we do not meet this commitment, we will refund 100% your investment
By partnering with Growth Partner, you can expect:
- Rapid Lead Generation:
Start receiving leads and appointments within the first few days. - Steady Qualified Appointments:
Our strategies are designed to deliver high-quality leads consistently. - Revenue Growth:
Partners have collectively generated over $50 million, thanks to our targeted marketing solutions. - Optimized Ad Spend: We ensure efficient use of your advertising budget to achieve a high return on investment.
- Sustainable Business Growth:
Our proven strategies drive long-term success and scalability for your business. - Exclusivity in Your Targeted Area:
Enjoy the advantage of being the sole client in your industry and location, ensuring focused and undivided attention from our team.
Partners typically start seeing leads and appointments within the first few days of our collaboration. From there, our data-driven strategies and continuous optimization keep improving lead quality, return on ad spend and revenue month after month.
At Growth Partner, we prioritize the success of our clients by offering area and leads exclusivity. This means we commit to not working with competing businesses within the same niche and geographical area. By doing so, we ensure that our clients receive dedicated support and market focus, maximizing their lead generation potential without competition from other businesses in their vicinity. This exclusivity is part of our strategy to build long-term, successful partnerships and deliver outstanding results tailored to each client's unique market.
Our unique approach combines advanced AI technology and automation with personalized client strategies. Partners stay with us because we focus on measurable results, proactive and ongoing support, and constant improvement of our strategies.
We utilize real-time data analysis and A/B testing to refine campaigns continually. This ensures that our strategies remain effective and aligned with your business goals.
We handle the heavy lifting, but your input is crucial for tailoring strategies to your unique needs. Regular communication ensures that we're aligned with your business objectives.